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Apr 5, 2017

Why Hashtags Matter in Social Media Marketing

Hashtagging is an important tool in today’s world as brands and consumers use them to connect with one other. It seems like everywhere we look, there is a hashtag aimed at consumers. Walk into a store and you’ll see one on certain products. Watch your favorite tv show and you’ll see the show’s specific hashtag on the bottom right corner of the screen.

Whether you are using them to expand your reach or trying to be part of a conversation, it is a great tool for brands and markets alike. In this blog, we’ll show you why they matter and important things to think about when starting to use hashtags.

What makes a good hashtag?
A good hashtag has to relate to whatever the person using them is trying to convey. It wouldn’t make sense if you tweet about the Super Bowl score and hashtag something completely unrelated like the new Batman movie. People wouldn’t get what you are trying to say.

Monitor Your Brand
Having a brand-specific tag will also let you see what other people are saying about your company and/or campaign (good and bad). This is important because you are able to monitor your reputation in real-time and then use that data to further help your brand.

Use Specific Hashtags To Connect With Others
Hashtags are important because of how it can be used to connect an audience. Like the example of having a specific hashtag for the TV show above, hashtags has to be somewhat specific to your subject. For example, if you are watching Marvel’s Agents of SHIELD, their hashtag is #AgentsOfShield. This way, viewers can see what others are talking about and connect with them. If they would’ve used the hashtag #Agents, some of the tweets relating to the show might get lost because that hashtag is so vague and generic.

Research Hashtags Before You Use Them
If you are looking to come up with a specific hashtag for your company, make sure to do a search on all the social media platforms to see what people are using the hashtag for. You don’t want to start using a hashtag in all of your campaigns to find out the hashtags means something entirely different that could hurt your company in any way.

Use Non-Specific Hashtags to Increase Visibility
There are a few ways to search for hashtags to use for your social media posts. The first is to use this tool at Hachtagify.me. http://hashtagify.me/ All you have to do is type in a hashtag like “marketing” and it’ll give you other suggestions like “branding, entrepreneur, and advertising.” This way, you can get your posts in front of other people who may be searching for those related hashtags. Another way is to do a search for one hashtag and go through the results to see what else other people are hashtagging in their posts. as well.

Be Creative
While what we listed above might be a little intimidating, you don’t have to limit yourselves to boring and generic hashtags. Some of the best social media campaigns involve creative ways to implement as well as balance their use of hashtags. In the end, there is no right or wrong way to do it so give it a try and you can always adjust as time goes on.

written by Jamie Pham