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It’s All About the Experience


Alex Tutungi - November 27, 2018

As the marketing landscape grows more complex, brands are seeking to create direct and genuine connections with their audiences. 

In the age where everything has gone digital, people crave experiences more than ever–enter experiential marketing.

Think of experiential marketing as taking a standard campaign concept and creating an in-person event that is engaging and tailored for online shareable moments. This strategy allows for audiences to partake in a tangible experience that provides another dimension to standard marketing.

The Power of Experiential Marketing

Experiences are everything–why not take that concept and run with it? One of the great things about experiential marketing is that its not limited to a single industry. The concept holds creative qualities that can be applied to any industry.

This strategy works in tandem with other marketing initiatives, in particular social media and email marketing. By utilizing social buzz and foot traffic at an event, brands can generate greater awareness through shareable moments, and  list building.

By incorporating a merchandise aspect to the campaign and utilizing sponsorships, fans leave not only with a tangible memory, but brands win on generating revenue and online impressions. This results in another major takeaway, which is the trust brands win with these experiences.

At the end of the day it’s all about creating greater brand impact to set yourself apart. What better way than to provide your audience with something they will remember forever, while creating a brand ambassador for life? 

Awesome Examples of Experiential Marketing

So how does this all look in action? We’ve compiled a list of some of the most ambitious and successful experiential marketing campaigns in recent memory.

Volkswagon – Piano Staircase

Google Impact Challenge – Bay Area

Refinery 29: 29 Rooms 

Red Bull – Stratos 

Coca Cola – Small World Machines 

So how does this all look in action? We’ve compiled a list of some of the most ambitious and successful experiential marketing campaigns in recent memory.

Every brand has a story to tell and Experiential Marketing gives you access to endless channels through which to tell that story. If your brand is ready to consider what this looks like for you, the team at Thirsty is ready to partner with you in that process. Let’s create something unforgettable together.

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