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AT&T Futbol Fiesta

  • Skills

    Design, Strategy, Experiential

  • Client

    AT&T | MLS

Project Info

Ain’t No Fiesta, Like a Futbol Fiesta.

Futbol Fiesta is a celebration of all things Mexico, activated on each stop of the Mexico Futbol Federation’s landmark “MexTour.” Sponsored by AT&T, the event helped fans get into the game day atmosphere with live music, sponsored booths, food, VR experiences, and other soccer related activities.

20,000 sq ft of Pasión

Futbol Fiesta activated in San Diego, San Francisco, Atlanta, Dallas and San Antonio.
In collaboration with event sponsor AT&T, Major League Soccer and the Mexican Football Federation, Thirsty conceptualized and executed the development of an eye-catching event look would immerse fans in the heart of game-day. Featuring strong artistic direction and striking player imagery, we delivered assets for web, social, as well as physically on-site. This meant designing and formatting to stage areas, fencing, banners, towers, sponsor booths and much more.