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Concept Consultation Design Development Strategy Video Production

Campeones Cup

  • Date

    August 14, 2019

  • Skills

    Consulting & Strategy, Creative Development

  • Client

    Major League Soccer

The Campaign

One Game. One Night.

One Cup.

Campeones Cup is a foundational element of the landmark partnership between MLS (Major League Soccer) and Liga MX — two of the top soccer leagues in North America. Along with Leagues Cup, it is one of several on-field competitive events developed to showcase and heighten the rivalry between the two leagues. At the same time, Campeones Cup is a centerpiece for collaborative efforts off the field, including a special focus on social responsibility to drive positive change.

The Details
Navigating A New Proving Ground
For Our Region’s Best

In collaboration with our partners at Major League Soccer, we streamlined the creative process by staging pre approved creative assets that served as the benchmark and placeholders for all possible player changes or unknowns that were faced. This ensured the creative could turn around quickly, while still having high impact across all marketing and advertising channels.

A record 40,128 fans were in attendance for the match hosted by Atlanta United FC at Mercedes-Benz Stadium.

Capturing Moments
With everything riding on one match, conveying the importance of the event was key. By creating assets that put the emotion and passion of the players first, we were able to communicate the intensity and excitement this all or nothing match would produce, and build enthusiasm from fans.

"Plain and simple: It was a fun night. It was an exciting night. For the fans on both sides, it was exciting. From the anthems to the end of the game, it kind of had that feeling of spectacle, for sure."

- Atlanta United Captain, Jeff Larentowicz


Josef Martinez netted the winning goal to hand Atlanta United a 3-2 victory over Club America and lift the 2019 Campeones Cup after an epic game in Mercedes-Benz Stadium.


Campeones Cup was a "Spectacle" for MLS, Atlanta United

Video: Atlanta United Secures the First Campeones Cup Win for MLS

What Atlanta United's (almost) Flawless August Means for This Season's Success