Los Angeles… a place where anything can happen, and new stories are written every day. The LA Bowl is the latest NCAA Division bowl game to be played annually at SoFi Stadium and Hollywood Park through at least 2025.
Thirsty Agency was selected to work with SoFi Stadium, Mountain West, and Pac-12 Conferences to develop and help launch the identity of the new LA Bowl that captures a true Southern California experience and the heart of college football.
WHERE TRADITION MEETS EXTRAORDINARY
In addition to the brand logo and identity, Thirsty Agency was tasked with creating a brand launch video that truly captured the vision for celebrating the traditions and excitement of college football against the backdrop of LA’s latest, most state-of-the-art venue.
The LA Bowl isn’t just a game. It’s an experience. To be able to celebrate college football rivalries in a world-class entertainment destination, we wanted to highlight an authentic LA experience. Our goal was to pay homage to some of the greatest legends and sports icons in the city of champions, to capture the glitz and glam of Hollywood, and highlight the possibilities for student athletes to write their own stories, as they play on the world’s stage.
"Taking exactly what we're looking for and nailing it the first time proves to me they’re listening."
- Sr. Director of Marketing, SoFi Stadium Anjali Raval