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Wells Fargo MexTour Challenge

  • Skills

    Branding, Consulting, Promotion, In Stadium Design

  • Client

    Wells Fargo | MLS

Project Info

Your Wildest FIFA Dreams Come True

Sponsored by Wells Fargo, “The MexTour Live Challenge” was an ESports initiative hosted in collaboration with the Mexican National Team. It gave FIFA fanatics a chance to compete for bragging rights and a grand prize which included a meet and greet with their Mexican National Team heroes! The grand champion was decided in a match played on the big screen at AT&T stadium.

As Esports continues to experience unprecedented growth, how do brands and traditional sport organizations leverage this market? Playing on the existing “MexTour Live” brand, our task was to adapt it to reach fans of Esports and the Meixcan National Team. We relied on bold colors and textures to support imagery meant to allow contestants to place themselves in the heart of the action.