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MexTour Live

  • Date

    June 9, 2019

  • Skills

    Experiential, Branding

  • Client

    Major League Soccer

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Project Info

Celebrating What Unites Us

The city of Dallas and the Mexico National Team asked what could be done to celebrate their unique intersection of culture, while also positioning the city as a viable World Cup Host. Thirsty helped conceptualize, market and activate the inaugural “MexTour Live” in the heart of downtown. With appearances by the Cowboys, Mexican National Team, and pop sensation Luis Coronel, MexTour Live went big how only Dallas can.

Uniquely Dallas.
Undeniably Mexico.

MexTour Live required a unique look that would generate excitement for the event, while still reflecting the larger MexTour brand. Considering the unique space outside Dallas City Hall, Thirsty also helped to strategize tournament activations and set up, with in-house concept art serving as the template for the event. High-quality marketing material for digital, OOH and social application.

``Dallas has a large and passionate fan base for the Mexican national team, and we look forward to celebrating that partnership. It gets bigger every year.``

— Mike Rawlings

Mayor of Dallas,TX

CONCEPTUAL

PRESS

MEXICAN NATIONAL TEAM MEMBERS AND AWARD-WINNING SINGER LUIS CORONEL TO HEADLINE FAN FEST

Mexico Fans Party In Dallas Before El Tri Take On Gold Cup

Mexican National Team vs. Ecuador – U.S. Tour 2019