Celebrating What Unites Us
The city of Dallas and the Mexico National Team asked what could be done to celebrate their unique intersection of culture, while also positioning the city as a viable World Cup Host. Thirsty helped conceptualize, market and activate the inaugural “MexTour Live” in the heart of downtown. With appearances by the Cowboys, Mexican National Team, and pop sensation Luis Coronel, MexTour Live went big how only Dallas can.
MexTour Live required a unique look that would generate excitement for the event, while still reflecting the larger MexTour brand. Considering the unique space outside Dallas City Hall, Thirsty also helped to strategize tournament activations and set up, with in-house concept art serving as the template for the event. High-quality marketing material for digital, OOH and social application.
``Dallas has a large and passionate fan base for the Mexican national team, and we look forward to celebrating that partnership. It gets bigger every year.``
— Mike Rawlings
Mayor of Dallas,TX